Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from sheerexperience.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. We only retain the Order Information necessary to complete your order, and other data that is used to complete the purchase, such as payment information, is passed to the payment processor but not stored in our system. In the case of the order of a physical product we retain the Order Information necessary to deliver that product, such as physical address.

When you subscribe to our newsletter the emails you receive contain pixels to track email campaign performance. Learn more about Mailchimp’s use of email tracking technologies here.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we send the Personal Information necessary to charge your credit card to a payment processor when you make a purchase. We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: policies.google.com/technologies/partner-sites. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout. We also use Facebook Pixel to track conversions, build target audiences, and remarket to visitors of the Site. You can read the Facebook Privacy Policy here: facebook.com/about/privacy/.

We use Mailchimp as our marketing platform. When you subscribe to our newsletter, your information will be transferred to Mailchimp for processing. Learn about Mailchimp’s privacy practices here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising at these links:

• FACEBOOK – facebook.com/settings/?tab=ads
• GOOGLE – google.com/settings/ads/anonymous
• BING – advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: optout.aboutads.info/.

SECURITY

We follow industry standards and practices to secure your data. However there is no such thing as perfect security and we cannot 100% guarantee absolute the security of your data.

DO NOT TRACK

We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. For more information on Do Not Track visit allaboutdnt.com.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You will be notified of any changes to our privacy policy on our privacy policy page.

CONTACT US

For more information about our privacy practices, if you have questions, if you would like us to change or remove your Personal Information, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail at this address:

Sheer Experience
4730 University Way NE
Ste-104 #2062
Seattle, WA
98105
United States


Last Updated and Effective Date: September 28, 2019